[{"id":301707690067,"handle":"alter-ego-my-color-ammonia-free-permanent-hair-color-100gm","updated_at":"2025-11-11T09:46:59+11:00","published_at":"2025-11-09T17:34:11+11:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Alter Ego My Color Ammonia Free Permanent Hair Color 100gm","body_html":"\u003cp style=\"text-align: center;\"\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAmmonia-free, ppd-free permanent hair colo\u003c\/strong\u003er with a specific anti-age action dedicated to satisfying the ever-growing requests for a gentler and treating color.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eBenefits:\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e100% grey cover\u003c\/li\u003e\n\u003cli\u003eProtects the hair fibre\u003c\/li\u003e\n\u003cli\u003eElevated cosmetic action\u003c\/li\u003e\n\u003cli\u003eIncredibly beautiful colors, true to chart\u003c\/li\u003e\n\u003cli\u003eInfinite possibilities to inspire creative customized coloring services\u003c\/li\u003e\n\u003cli\u003ePleasant \u0026amp; delicate fragrance\u003c\/li\u003e\n\u003cli\u003eIntense and brilliant color directions\u003c\/li\u003e\n\u003cli\u003eReliable final color results\u003c\/li\u003e\n\u003cli\u003eHigh lifting power (up to 4 levels)\u003c\/li\u003e\n\u003cli\u003eMaximum personalization\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cb\u003eAction:\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHydrating and anti-oxidizing action\u003c\/li\u003e\n\u003cli\u003eAnti-age effect\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cb\u003ePlus:\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMy color, the professional high-performance color, its ultra gentle and timeless formula is enriched with precious anti-oxidizing properties\u003c\/li\u003e\n\u003cli\u003eThe special synergy between Coactivator Cream and My Color guarantees a delicate and complete developing action of the micro-color pigments for intense and brilliant nuances\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cb\u003eActive Principles:\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHyaluronic acid\u003c\/li\u003e\n\u003cli\u003eCaviar\u003c\/li\u003e\n\u003cli\u003eFrench rose eco-certified\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: center;\"\u003e \u003c\/p\u003e\n\u003ch2 style=\"text-align: center;\"\u003e\u003cspan style=\"color: rgb(255, 42, 0);\"\u003e\u003cstrong\u003eTRADE ONLY\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(255, 42, 0);\"\u003e\u003cstrong\u003e\u003cimg height=\"363\" width=\"363\" style=\"display: block; margin-left: auto; margin-right: auto;\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1956\/5511\/files\/my_color_1_1000x1000_b02b54a0-374a-4148-8e30-eb4532f2af1c.jpg?v=1762726543\"\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e","image":{"created_at":"2025-11-09T17:39:41+11:00","alt":null,"width":1000,"height":961,"src":"\/\/hairlight.com.au\/cdn\/shop\/collections\/alter-ego_my-color.jpg?v=1762670381"}},{"id":430040968,"handle":"best-selling-products","title":"Best Selling Products","updated_at":"2025-11-16T23:06:34+11:00","body_html":null,"published_at":"2017-05-07T16:55:57+10:00","sort_order":"best-selling","template_suffix":null,"disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"Best Selling"},{"column":"title","relation":"not_contains","condition":"Best Selling"}],"published_scope":"global"},{"id":430041032,"handle":"newest-products","title":"Newest Products","updated_at":"2025-11-16T23:06:34+11:00","body_html":null,"published_at":"2017-05-07T16:55:59+10:00","sort_order":"created-desc","template_suffix":null,"disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"Newest"},{"column":"title","relation":"not_contains","condition":"Newest"}],"published_scope":"global"}]
Alter Ego My Color Ammonia Free Permanent Colour 100gm
$14.95$14.95
or make 4 interest-free payments of
$3.74 AUD
fortnightly with
More info
Ammonia-free, ppd-free permanent hair color with a specific anti-age action dedicated to satisfying the ever-growing requests for a gentler and treating color.
Benefits:
100% grey cover
Protects the hair fibre
Elevated cosmetic action
Incredibly beautiful colors, true to chart
Infinite possibilities to inspire creative customized coloring services
Pleasant & delicate fragrance
Intense and brilliant color directions
Reliable final color results
High lifting power (up to 4 levels)
Maximum personalization
Action:
Hydrating and anti-oxidizing action
Anti-age effect
Plus:
My color, the professional high-performance color, its ultra gentle and timeless formula is enriched with precious anti-oxidizing properties
The special synergy between Coactivator Cream and My Color guarantees a delicate and complete developing action of the micro-color pigments for intense and brilliant nuances
