B.life color is a gentle, ammonia free hair colouring cream, enriched with Argan Oil. The gentle cream contains conditioning and lenitive components for a full protection during the colour treatment. The gentle formula is enriched with Argan oil that softens, revitalizes, moisturizes and improves hair elasticity. B.life contains in its formula the highest standard of ammonia free hair colouring cream, for multifaceted color and hyper natural look. Nourishment and protection from inside for healthy, natural, full of shine hair!