[{"id":261024579667,"handle":"alter-ego-italy-lengths-collection-new","updated_at":"2024-10-19T18:20:04+11:00","published_at":"2021-06-04T15:20:03+10:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Alter Ego Italy Lengths Collection \"NEW \"","body_html":"\u003ch3 data-mce-fragment=\"1\" class=\"BlogItem-title\" data-content-field=\"title\" style=\"text-align: center;\"\u003eAlter Ego Italy Lengths Collection\u003c\/h3\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"sqs-layout sqs-grid-12 columns-12\" id=\"item-5dba1a526defed1e45b74032\" data-updated-on=\"1572479786324\" data-type=\"item\" data-layout-label=\"Post Body\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"row sqs-row\" id=\"yui_3_17_2_1_1622783515734_98\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"col sqs-col-12 span-12\" id=\"yui_3_17_2_1_1622783515734_97\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"sqs-block html-block sqs-block-html\" id=\"block-ba125cb5a220f71a9633\" data-block-type=\"2\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"sqs-block-content\"\u003e\n\u003cp data-mce-fragment=\"1\" style=\"text-align: center;\"\u003eThe beauty of hair begins at the roots! \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\" style=\"text-align: center;\"\u003eIn response to the ever-growing demand for kinder, cleaner products, AlterEgo Italy has launched its Lengths Collection, especially formulated to be free from parabens, sulphates, SLS, SLES and paraffin waxes.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\" style=\"text-align: center;\"\u003eDerived from up to 99% natural origin ingredients, PET free\/recyclable packaging and boasting a 100% vegan status, this collection is guilt-free haircare at its finest. \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\" style=\"text-align: center;\"\u003eThe Lengths Collection comprises of four main prescriptions;\u003cstrong\u003e Color, Repair, Hydrate\u003c\/strong\u003e \u003cstrong\u003eand Silver Maintain\u003c\/strong\u003e which all depend on the condition of the hair. From there, you’re able to prescribe a routine for your hair with ease as each collection is clearly labelled for its purpose.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\" style=\"text-align: center;\"\u003e \u003cimg data-mce-fragment=\"1\" height=\"121\" width=\"122\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1956\/5511\/files\/Alterego_color_care_160x160.jpg?v=1622784990\" alt=\"\" data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1956\/5511\/files\/Alterego_color_care_160x160.jpg?v=1622784990\"\u003e \u003cimg data-mce-fragment=\"1\" height=\"123\" width=\"122\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1956\/5511\/files\/Lengths_Hydrate_160x160.jpg?v=1622874753\" alt=\"\" data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1956\/5511\/files\/Lengths_Hydrate_160x160.jpg?v=1622874753\"\u003e \u003cimg data-mce-fragment=\"1\" height=\"125\" width=\"125\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1956\/5511\/files\/silver_maintain_160x160.jpg?v=1622878106\" alt=\"\" data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1956\/5511\/files\/silver_maintain_160x160.jpg?v=1622878106\"\u003e\u003cimg data-mce-fragment=\"1\" height=\"79\" width=\"106\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1956\/5511\/files\/13912.2_lanbmp_160x160.jpg?v=1622949215\" data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1956\/5511\/files\/13912.2_lanbmp_160x160.jpg?v=1622949215\"\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\" style=\"text-align: center;\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","image":{"created_at":"2021-06-04T15:21:03+10:00","alt":null,"width":1600,"height":1600,"src":"\/\/hairlight.com.au\/cdn\/shop\/collections\/Alterego_color_care.jpg?v=1622784063"}},{"id":430040968,"handle":"best-selling-products","title":"Best Selling Products","updated_at":"2024-11-18T00:15:05+11:00","body_html":null,"published_at":"2017-05-07T16:55:57+10:00","sort_order":"best-selling","template_suffix":null,"disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"Best Selling"},{"column":"title","relation":"not_contains","condition":"Best Selling"}],"published_scope":"global"},{"id":430041032,"handle":"newest-products","title":"Newest Products","updated_at":"2024-11-18T00:15:05+11:00","body_html":null,"published_at":"2017-05-07T16:55:59+10:00","sort_order":"created-desc","template_suffix":null,"disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"Newest"},{"column":"title","relation":"not_contains","condition":"Newest"}],"published_scope":"global"}]
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Gentle cleansing action Shampoo for dehydrated hair, both natural and treated.
Benefits:
frequent use Shampoo
Ultra light, silicones free formula
Preserves the moisture balance of the hair fibre
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Static electricity control> styling control
99% of natural origin ingredients
Directions: Apply on wet hair and scalp, massage and leave for a few minutes, then rinse. Repeat application if necessary
Hydrate is the product range formulated toimmediately restore the water balanceof dry and dehydrated hair.
The ultra light texture, formulated with Aloe Vera, improves the hydrating level of lengths and ends, hair’s water content is balanced for long lasting hydration without weighing hair down.
