[{"id":261024579667,"handle":"alter-ego-italy-lengths-collection-new","updated_at":"2024-11-30T09:45:02+11:00","published_at":"2021-06-04T15:20:03+10:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Alter Ego Italy Lengths Collection \"NEW \"","body_html":"\u003ch3 data-mce-fragment=\"1\" class=\"BlogItem-title\" data-content-field=\"title\" style=\"text-align: center;\"\u003eAlter Ego Italy Lengths Collection\u003c\/h3\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"sqs-layout sqs-grid-12 columns-12\" id=\"item-5dba1a526defed1e45b74032\" data-updated-on=\"1572479786324\" data-type=\"item\" data-layout-label=\"Post Body\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"row sqs-row\" id=\"yui_3_17_2_1_1622783515734_98\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"col sqs-col-12 span-12\" id=\"yui_3_17_2_1_1622783515734_97\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"sqs-block html-block sqs-block-html\" id=\"block-ba125cb5a220f71a9633\" data-block-type=\"2\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"sqs-block-content\"\u003e\n\u003cp data-mce-fragment=\"1\" style=\"text-align: center;\"\u003eThe beauty of hair begins at the roots! \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\" style=\"text-align: center;\"\u003eIn response to the ever-growing demand for kinder, cleaner products, AlterEgo Italy has launched its Lengths Collection, especially formulated to be free from parabens, sulphates, SLS, SLES and paraffin waxes.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\" style=\"text-align: center;\"\u003eDerived from up to 99% natural origin ingredients, PET free\/recyclable packaging and boasting a 100% vegan status, this collection is guilt-free haircare at its finest. \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\" style=\"text-align: center;\"\u003eThe Lengths Collection comprises of four main prescriptions;\u003cstrong\u003e Color, Repair, Hydrate\u003c\/strong\u003e \u003cstrong\u003eand Silver Maintain\u003c\/strong\u003e which all depend on the condition of the hair. From there, you’re able to prescribe a routine for your hair with ease as each collection is clearly labelled for its purpose.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\" style=\"text-align: center;\"\u003e \u003cimg data-mce-fragment=\"1\" height=\"121\" width=\"122\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1956\/5511\/files\/Alterego_color_care_160x160.jpg?v=1622784990\" alt=\"\" data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1956\/5511\/files\/Alterego_color_care_160x160.jpg?v=1622784990\"\u003e \u003cimg data-mce-fragment=\"1\" height=\"123\" width=\"122\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1956\/5511\/files\/Lengths_Hydrate_160x160.jpg?v=1622874753\" alt=\"\" data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1956\/5511\/files\/Lengths_Hydrate_160x160.jpg?v=1622874753\"\u003e \u003cimg data-mce-fragment=\"1\" height=\"125\" width=\"125\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1956\/5511\/files\/silver_maintain_160x160.jpg?v=1622878106\" alt=\"\" data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1956\/5511\/files\/silver_maintain_160x160.jpg?v=1622878106\"\u003e\u003cimg data-mce-fragment=\"1\" height=\"79\" width=\"106\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1956\/5511\/files\/13912.2_lanbmp_160x160.jpg?v=1622949215\" data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1956\/5511\/files\/13912.2_lanbmp_160x160.jpg?v=1622949215\"\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\" style=\"text-align: center;\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","image":{"created_at":"2021-06-04T15:21:03+10:00","alt":null,"width":1600,"height":1600,"src":"\/\/hairlight.com.au\/cdn\/shop\/collections\/Alterego_color_care.jpg?v=1622784063"}},{"id":430040968,"handle":"best-selling-products","title":"Best Selling Products","updated_at":"2024-12-22T10:25:02+11:00","body_html":null,"published_at":"2017-05-07T16:55:57+10:00","sort_order":"best-selling","template_suffix":null,"disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"Best Selling"},{"column":"title","relation":"not_contains","condition":"Best Selling"}],"published_scope":"global"},{"id":430041032,"handle":"newest-products","title":"Newest Products","updated_at":"2024-12-22T10:25:02+11:00","body_html":null,"published_at":"2017-05-07T16:55:59+10:00","sort_order":"created-desc","template_suffix":null,"disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"Newest"},{"column":"title","relation":"not_contains","condition":"Newest"}],"published_scope":"global"}]
Alter Ego Italy Lengths Curly Hair Shampoo 300ml & 950ml
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Curl definition shampoo. Has a cleansing and moisturising action. Counters the frizz effect. Adds shine and softness to hair. Ideal for bouncy and wavy hair. 98% of natural origin ingredients.
All formulations are developed WITHOUT sulphates, parabens and petrolatum for the maximum protection and respect of the hair structure.
Curly line is the solution to obtain soft and well defined curls. The formulas perfectly define curls, tame frizz and accentuate the shine of curly and wavy hair by adding elasticity, definition and silkiness
The Alter Ego Curly Range guarantees frizz-free, soft, elastic and shiny curls.
Active ingredients:
URBAN SHIELD TECHNOLOGY: creates an anti-pollution shield that defends hair against external aggression and slows down cosmetic colour fading.
RESIN COMPLEX: creates an invisible barrier protecting the hair against external aggression. Gives support and structure to curls.
ALMOND EXTRACT: excellent elasticising agent. Provides nourishment, hydration and shine.
CHESTNUT EXTRACT: extremely nourishing action for a long-lasting cashmere effect.
RESIN COMPLEX: creates an invisible barrier protecting the hair against external aggression. Gives support and structure to curls.
ALMOND EXTRACT: excellent elasticising agent. Provides nourishment, hydration and shine.
CHESTNUT EXTRACT: extremely nourishing action for a long-lasting cashmere effect.
All products of the line are dermatologically tested and do not contain any animal-origin ingredients. Nickel, chromium and cobalt values are lower than 1 ppm.
