[{"id":261024579667,"handle":"alter-ego-italy-lengths-collection-new","updated_at":"2024-10-19T18:20:04+11:00","published_at":"2021-06-04T15:20:03+10:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Alter Ego Italy Lengths Collection \"NEW \"","body_html":"\u003ch3 data-mce-fragment=\"1\" class=\"BlogItem-title\" data-content-field=\"title\" style=\"text-align: center;\"\u003eAlter Ego Italy Lengths Collection\u003c\/h3\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"sqs-layout sqs-grid-12 columns-12\" id=\"item-5dba1a526defed1e45b74032\" data-updated-on=\"1572479786324\" data-type=\"item\" data-layout-label=\"Post Body\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"row sqs-row\" id=\"yui_3_17_2_1_1622783515734_98\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"col sqs-col-12 span-12\" id=\"yui_3_17_2_1_1622783515734_97\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"sqs-block html-block sqs-block-html\" id=\"block-ba125cb5a220f71a9633\" data-block-type=\"2\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"sqs-block-content\"\u003e\n\u003cp data-mce-fragment=\"1\" style=\"text-align: center;\"\u003eThe beauty of hair begins at the roots! \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\" style=\"text-align: center;\"\u003eIn response to the ever-growing demand for kinder, cleaner products, AlterEgo Italy has launched its Lengths Collection, especially formulated to be free from parabens, sulphates, SLS, SLES and paraffin waxes.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\" style=\"text-align: center;\"\u003eDerived from up to 99% natural origin ingredients, PET free\/recyclable packaging and boasting a 100% vegan status, this collection is guilt-free haircare at its finest. \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\" style=\"text-align: center;\"\u003eThe Lengths Collection comprises of four main prescriptions;\u003cstrong\u003e Color, Repair, Hydrate\u003c\/strong\u003e \u003cstrong\u003eand Silver Maintain\u003c\/strong\u003e which all depend on the condition of the hair. From there, you’re able to prescribe a routine for your hair with ease as each collection is clearly labelled for its purpose.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\" style=\"text-align: center;\"\u003e \u003cimg data-mce-fragment=\"1\" height=\"121\" width=\"122\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1956\/5511\/files\/Alterego_color_care_160x160.jpg?v=1622784990\" alt=\"\" data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1956\/5511\/files\/Alterego_color_care_160x160.jpg?v=1622784990\"\u003e \u003cimg data-mce-fragment=\"1\" height=\"123\" width=\"122\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1956\/5511\/files\/Lengths_Hydrate_160x160.jpg?v=1622874753\" alt=\"\" data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1956\/5511\/files\/Lengths_Hydrate_160x160.jpg?v=1622874753\"\u003e \u003cimg data-mce-fragment=\"1\" height=\"125\" width=\"125\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1956\/5511\/files\/silver_maintain_160x160.jpg?v=1622878106\" alt=\"\" data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1956\/5511\/files\/silver_maintain_160x160.jpg?v=1622878106\"\u003e\u003cimg data-mce-fragment=\"1\" height=\"79\" width=\"106\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1956\/5511\/files\/13912.2_lanbmp_160x160.jpg?v=1622949215\" data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1956\/5511\/files\/13912.2_lanbmp_160x160.jpg?v=1622949215\"\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\" style=\"text-align: center;\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","image":{"created_at":"2021-06-04T15:21:03+10:00","alt":null,"width":1600,"height":1600,"src":"\/\/hairlight.com.au\/cdn\/shop\/collections\/Alterego_color_care.jpg?v=1622784063"}},{"id":430040968,"handle":"best-selling-products","title":"Best Selling Products","updated_at":"2024-11-22T19:40:03+11:00","body_html":null,"published_at":"2017-05-07T16:55:57+10:00","sort_order":"best-selling","template_suffix":null,"disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"Best Selling"},{"column":"title","relation":"not_contains","condition":"Best Selling"}],"published_scope":"global"},{"id":430041032,"handle":"newest-products","title":"Newest Products","updated_at":"2024-11-22T19:40:03+11:00","body_html":null,"published_at":"2017-05-07T16:55:59+10:00","sort_order":"created-desc","template_suffix":null,"disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"Newest"},{"column":"title","relation":"not_contains","condition":"Newest"}],"published_scope":"global"}]
Alter Ego Lengths Silk Oil Illuminating Treatment 12x10ml Vials
$45.95$45.95
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Leave-in illuminating lotion
Ideal for all hair types
Control function for unruly hair
Gently penetrates and nourishes hair fibre
Perfecting effect
Maximum lightness and silkiness
Leave-in formula
Lush extra gloss effect
Usage
Apply evenly to lengths and ends on towel-dried hair
Leave in for a few minutes
Proceed with styling
Description
Ideal for all difficult to manage and particularly frizzy and unruly hair as a perfecting and illuminating treatment.
Silk Oil Illuminating Lotion is an intensive illuminating treatment to control the most unruly hair. It gently penetrates and nourishes hair fibres, restoring remarkable brightness and shine.
The hair will be enhanced resulting in lightness and utmost silkiness. Frizz is instantly tamed, which will result in better managed styling. The gentle scent will give the hair a unique hint of fragrance.
The leave-in formula of the lotion is enriched with a special blend of nourishing and precious anti-frizz natural oils that give the hair exceptional shine. Argan Oil revitalises and strengthens the hair fibre; Coconut Oil keeps the hair shiny, silky and healthy; Baobab Oil provides strength and health to the most fragile hair. The innovative Urban Shield technology acts as an anti-pollution protective shield against the damage from external agents.