[{"id":430040968,"handle":"best-selling-products","title":"Best Selling Products","updated_at":"2024-11-18T00:15:05+11:00","body_html":null,"published_at":"2017-05-07T16:55:57+10:00","sort_order":"best-selling","template_suffix":null,"disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"Best Selling"},{"column":"title","relation":"not_contains","condition":"Best Selling"}],"published_scope":"global"},{"id":431469384,"handle":"elgon-hair-care","updated_at":"2024-11-15T22:20:06+11:00","published_at":"2017-05-15T16:49:22+10:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Elgon Hair Care Italy","body_html":"\u003cp style=\"text-align: center;\"\u003eInnovation, development, continuous search for quality and the best solutions for each of our customers, has brought us to have a very developed line of products.\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003eAmong these, the Elgon Selection products should not be missed for perfect hair care.\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg width=\"745\" height=\"237\" alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/1956\/5511\/files\/Elgon_Range_large.png?v=1494831345\"\u003e\u003c\/p\u003e","image":{"created_at":"2017-05-15T16:56:31+10:00","alt":"","width":1920,"height":600,"src":"\/\/hairlight.com.au\/cdn\/shop\/collections\/header_prodotti_-_Copy.jpg?v=1494831391"}},{"id":430041032,"handle":"newest-products","title":"Newest Products","updated_at":"2024-11-18T00:15:05+11:00","body_html":null,"published_at":"2017-05-07T16:55:59+10:00","sort_order":"created-desc","template_suffix":null,"disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"Newest"},{"column":"title","relation":"not_contains","condition":"Newest"}],"published_scope":"global"}]
Effortlessly smoothes and tames curly or frizzy hair, without weighing it down. Rich in flax seeds for omega 3 to rebuild, soften and hydrate.
Primaria is the professional anti-ageing line for hair from Elgon, which uses the natural elements from the Klamath seaweed combined with keratin.
It is specially formulated with Redoxina®, an innovative technology that provides hair with energy and vitality, safeguarding the natural oils that make hair beautiful and healthy.
Redoxina® literally means reduction of oxidation. It is the new technology introduced by Elgon’s laboratories to increase the defences of the hair structures, slowing down oxidation and forestalling the effects of ageing.
Redoxina® contains amino-acid Keratin and Klamath seaweed, native to Ireland and the Baltic Sea, and is rich is antioxidants and numerous vitamins and minerals.
Primaria consists of 17 products, all of which contain Redoxina® for highly effective prevention of the loss of the hair’s natural anti-ageing minerals.
