[{"id":430040968,"handle":"best-selling-products","title":"Best Selling Products","updated_at":"2026-01-08T23:06:20+11:00","body_html":null,"published_at":"2017-05-07T16:55:57+10:00","sort_order":"best-selling","template_suffix":null,"disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"Best Selling"},{"column":"title","relation":"not_contains","condition":"Best Selling"}],"published_scope":"global"},{"id":431469384,"handle":"elgon-hair-care","updated_at":"2026-01-07T23:05:20+11:00","published_at":"2017-05-15T16:49:22+10:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Elgon Hair Care Italy","body_html":"\u003cp style=\"text-align: center;\"\u003eInnovation, development, continuous search for quality and the best solutions for each of our customers, has brought us to have a very developed line of products.\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003eAmong these, the Elgon Selection products should not be missed for perfect hair care.\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg width=\"745\" height=\"237\" alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/1956\/5511\/files\/Elgon_Range_large.png?v=1494831345\"\u003e\u003c\/p\u003e","image":{"created_at":"2017-05-15T16:56:31+10:00","alt":"","width":1920,"height":600,"src":"\/\/hairlight.com.au\/cdn\/shop\/collections\/header_prodotti_-_Copy.jpg?v=1494831391"}},{"id":430041032,"handle":"newest-products","title":"Newest Products","updated_at":"2026-01-08T23:06:20+11:00","body_html":null,"published_at":"2017-05-07T16:55:59+10:00","sort_order":"created-desc","template_suffix":null,"disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"Newest"},{"column":"title","relation":"not_contains","condition":"Newest"}],"published_scope":"global"}]
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100 RASTA GUM - NEW!
Extra strong dry-effect wax
Discover the new Elgon wax for defined and sculpted styles, without any residue.
Achieve flawless styling control with this matte wax formulation designed for maximum hold without messy residue.
Whether you're creating bold temporary styles or refining everyday looks, this product delivers exceptional grip across all hair types. Infused with Vitality Shield Complex, it goes beyond styling to nourish and strengthen your hair while defending against environmental damage.
Experience the confidence of a sculpted style that lasts, paired with the peace of mind that comes from hair care that truly protects.
