[{"id":261024579667,"handle":"alter-ego-italy-lengths-collection-new","updated_at":"2024-10-19T18:20:04+11:00","published_at":"2021-06-04T15:20:03+10:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Alter Ego Italy Lengths Collection \"NEW \"","body_html":"\u003ch3 data-mce-fragment=\"1\" class=\"BlogItem-title\" data-content-field=\"title\" style=\"text-align: center;\"\u003eAlter Ego Italy Lengths Collection\u003c\/h3\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"sqs-layout sqs-grid-12 columns-12\" id=\"item-5dba1a526defed1e45b74032\" data-updated-on=\"1572479786324\" data-type=\"item\" data-layout-label=\"Post Body\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"row sqs-row\" id=\"yui_3_17_2_1_1622783515734_98\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"col sqs-col-12 span-12\" id=\"yui_3_17_2_1_1622783515734_97\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"sqs-block html-block sqs-block-html\" id=\"block-ba125cb5a220f71a9633\" data-block-type=\"2\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"sqs-block-content\"\u003e\n\u003cp data-mce-fragment=\"1\" style=\"text-align: center;\"\u003eThe beauty of hair begins at the roots! \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\" style=\"text-align: center;\"\u003eIn response to the ever-growing demand for kinder, cleaner products, AlterEgo Italy has launched its Lengths Collection, especially formulated to be free from parabens, sulphates, SLS, SLES and paraffin waxes.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\" style=\"text-align: center;\"\u003eDerived from up to 99% natural origin ingredients, PET free\/recyclable packaging and boasting a 100% vegan status, this collection is guilt-free haircare at its finest. \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\" style=\"text-align: center;\"\u003eThe Lengths Collection comprises of four main prescriptions;\u003cstrong\u003e Color, Repair, Hydrate\u003c\/strong\u003e \u003cstrong\u003eand Silver Maintain\u003c\/strong\u003e which all depend on the condition of the hair. From there, you’re able to prescribe a routine for your hair with ease as each collection is clearly labelled for its purpose.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\" style=\"text-align: center;\"\u003e \u003cimg data-mce-fragment=\"1\" height=\"121\" width=\"122\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1956\/5511\/files\/Alterego_color_care_160x160.jpg?v=1622784990\" alt=\"\" data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1956\/5511\/files\/Alterego_color_care_160x160.jpg?v=1622784990\"\u003e \u003cimg data-mce-fragment=\"1\" height=\"123\" width=\"122\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1956\/5511\/files\/Lengths_Hydrate_160x160.jpg?v=1622874753\" alt=\"\" data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1956\/5511\/files\/Lengths_Hydrate_160x160.jpg?v=1622874753\"\u003e \u003cimg data-mce-fragment=\"1\" height=\"125\" width=\"125\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1956\/5511\/files\/silver_maintain_160x160.jpg?v=1622878106\" alt=\"\" data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1956\/5511\/files\/silver_maintain_160x160.jpg?v=1622878106\"\u003e\u003cimg data-mce-fragment=\"1\" height=\"79\" width=\"106\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1956\/5511\/files\/13912.2_lanbmp_160x160.jpg?v=1622949215\" data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1956\/5511\/files\/13912.2_lanbmp_160x160.jpg?v=1622949215\"\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\" style=\"text-align: center;\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","image":{"created_at":"2021-06-04T15:21:03+10:00","alt":null,"width":1600,"height":1600,"src":"\/\/hairlight.com.au\/cdn\/shop\/collections\/Alterego_color_care.jpg?v=1622784063"}},{"id":430040968,"handle":"best-selling-products","title":"Best Selling Products","updated_at":"2024-11-22T01:35:01+11:00","body_html":null,"published_at":"2017-05-07T16:55:57+10:00","sort_order":"best-selling","template_suffix":null,"disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"Best Selling"},{"column":"title","relation":"not_contains","condition":"Best Selling"}],"published_scope":"global"},{"id":430041032,"handle":"newest-products","title":"Newest Products","updated_at":"2024-11-22T01:35:01+11:00","body_html":null,"published_at":"2017-05-07T16:55:59+10:00","sort_order":"created-desc","template_suffix":null,"disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"Newest"},{"column":"title","relation":"not_contains","condition":"Newest"}],"published_scope":"global"}]
Alter Ego Lengths Color Care Shampoo 950ml or 300ml
$26.00$26.00
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$6.50 AUD
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More info
Ensuring your colour stays in optimal condition, the Colour Care range is specifically formulated to protect coloured and bleached hair. Enriched with prime active ingredients of natural origin, it maintains cosmetic colour intensity and shine for up to 7 weeks*, protecting hair and leaving it soft and bright.
*functionality test performed on 20 washes compared to the previous shampoo formulation
100% Made in Italy
Paraben-free
Sulfate - free
Petrolatum - free
Vegan
Made from naturally derived ingredients
Made with recycled water
Eco friendly packaging, all the bottles are made from recycled materia
Active Ingredients
· Goji Berries
Slows down oxidation by prolonging the cosmetic colour duration.
· Litchi Extract
Deeply nourishes and provides shine. Maintains and preserves the colour of both natural and cosmetically coloured hair.
· Argan Oil
Revitalises and strengthens the hair fibre. It has a deep moisturising action that enhances hair silkiness and combability.
· Urban Shield
Creates an anti-pollution shield that protects hair from the aggression of external agents. It slows down cosmetic colour fading.
